You can create up to 100 custom variables per Floodlight configuration. You can also add friendly names to make these parameters easier to understand in reports. You can also use custom variables to build audience lists in Campaign Manager 360 and Display & Video 360.
How many custom variables can you assign to a spot?
For any single page, you can track up to five custom variables, each with a separate slot.
How do I report a custom Floodlight variable?
To create a Floodlight report in Report Builder:
- Click New Report and select Floodlight.
- Select the Floodlight configuration ID that you want to show data for in the report. …
- Select the Floodlight activities to include in your report. …
- (Optional) Add filters to limit the amount of data included in your report.
What is Floodlight tag?
The Floodlight Sales tag allows you to keep track of how many items users have purchased, as well as the total value of those purchases. There are two ways to add Floodlight tags to a Google Tag Manager container: Accept a tag that has been pushed from the Campaign Manager 360 user interface.
What are custom variables?
What can you insert using custom variables?
To meet the specific needs of your business, you can create custom variables and insert them into pages, blocks and email templates.
What are Floodlight variables?
Custom Floodlight variables are URL parameters attached to Floodlight conversions, which are managed via Google Marketing Platform properties. They allow you to capture additional information beyond what you can collect with standard parameters.
What are Floodlight impressions?
A Floodlight impression is counted whenever a user visits a webpage with a Floodlight tag. A conversion is only counted if that user has previously interacted with an ad that belongs to the same advertiser as the Floodlight tag.
How do you implement a Floodlight tag on a website?
Create Floodlight activities
- From an advertiser, click Floodlight > Activities.
- Click New.
- Name your Floodlight activity.
- (Optional) Select Play install tracking if you’re using the Floodlight activity to track app installs from Google Play.
- Enter the URL where you plan to add the tag in the Expected URL.
How does a floodlight work?
Flood lights work by “flooding” an area with light, where they can produce a wider beam of usually up to 120-degrees. These area lights are great for illuminating larger outdoor spaces while maintaining the same wattage or lumen output as a spotlight.
How do you test a floodlight tag?
Confirm Floodlight activity is active
Navigate to your Advertiser > Floodlight activities. Verify that your activity’s status is active and check the “Impressions yesterday” and “Average impressions last 7 days” columns to see if the activity’s Floodlight tag has been implemented.
What is floodlight SDN?
Floodlight Controller is an SDN Controller developed by an open community of developers, many of which from Big Switch Networks, that uses with the OpenFlow protocol to orchestrate traffic flows in a software-defined networking (SDN) environment.
What is the difference between custom dimension and custom variable?
Values of Custom Dimensions are limited to 255 characters, while Custom Variables are limited to 200. Custom Dimensions need less storage and so reports can be generated faster. With Custom Variables you can match more than one metric to one variable, which is not possible with Custom Dimensions.
Can I use custom CSS properties?
Unfortunately, these valid values can be used, via the var() functional notation, in a context where they might not make sense. Properties and custom variables can lead to invalid CSS statements, leading to the new concept of valid at computed time.
How do I create a custom variable in Google Analytics?
Use a page variable to set custom dimension values
- Log in to your Google Analytics account.
- Navigate to Admin Property: Custom Definitions. …
- Click +New Custom Dimension.
- Provide your own value for the Name field and set the Scope menu to the desired value. …
- Click Create.