What setting should be applied to a floodlight tag?

How do you set up a Floodlight tag?

Create Floodlight activities

  1. From an advertiser, click Floodlight > Activities.
  2. Click New.
  3. Name your Floodlight activity.
  4. (Optional) Select Play install tracking if you’re using the Floodlight activity to track app installs from Google Play.
  5. Enter the URL where you plan to add the tag in the Expected URL.

How do Floodlight tags work?

A Floodlight tag is an iframe or image tag that you install on a conversion page in the advertiser’s site. When a customer lands on the conversion page, the tag sends data about the conversion to Search Ads 360 and Campaign Manager 360. … The global site tag makes implementing Floodlight tracking easier.

What is a Floodlight in digital marketing?

Floodlight is the conversion tracking system for Google Marketing Platform. Like other conversion tracking systems, it consists of tags that track activity on your site, along with reporting features for adding conversion data to your reports. It uses a cookie to recognize repeat visits from a specific browser.

What is Floodlight in DCM?

Floodlight activities correspond to specific events you’d like to track, such as conversions on your website or adding users to audience lists. For each event you want to track, you’ll create a new Floodlight activity. Campaign Manager 360 creates the tags that you’ll add to your site to track each event. Learn more.

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What is a floodlight configuration?

Floodlight configurations exist in a parent/child relationship. … You can only designate an advertiser as a child if there are no activities associated with it. Once you add an activity to a child advertiser, you lose the ability to share that advertiser forever.

What is floodlight configuration ID?

Campaign Manager 360 Floodlight configuration. The Campaign Manager 360 Floodlight Configuration ID is the unique ID representing the same advertiser in Campaign Manager 360. This is used to sync Floodlight activities from Campaign Manager 360 to Display & Video 360 as first-party audience lists.

How do you test a Floodlight tag?

Confirm Floodlight activity is active

Navigate to your Advertiser > Floodlight activities. Verify that your activity’s status is active and check the “Impressions yesterday” and “Average impressions last 7 days” columns to see if the activity’s Floodlight tag has been implemented.

How do I pull a floodlight report?

Click New Report and select Floodlight. Select the Floodlight configuration ID that you want to show data for in the report. This automatically adds all advertisers associated with that ID. Select the Floodlight activities to include in your report.

Where is my floodlight ID?

Find a Floodlight tag or event snippet

  • Navigate to an advertiser. …
  • In the left navigation panel, click Advertiser settings. …
  • Click the Floodlight▼ tab and select Floodlight activities. …
  • In the table, select the check box next to the Floodlight activity tag.

What is floodlight impression?

A Floodlight impression is counted whenever a user visits a webpage with a Floodlight tag. A conversion is only counted if that user has previously interacted with an ad that belongs to the same advertiser as the Floodlight tag.

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Is a floodlight tag a cookie?

Impact on Legacy Floodlights:

Historically, DoubleClick Floodlights recognized users based on their cookie ID. A user receives a cookie with an ID when a user is served an ad impression from DoubleClick. The cookie is updated to notate the click if the user clicks the ad.